all-WAG

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Who Are You Shopping For Today?

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Person holding a retractable dog leash with a cartoon character on a wooden surface with a small white dog.

Our Story

Group of people with dogs posing in front of a wooden shelter with pawprint bunting on it.

Where Our Tail Began...

Since 1998, we have led the way in supplying sustainable, high-quality customised gifts, combining craftsmanship with conscious choices - long before it was cool!

all-WAG is our latest (and possibly most adorable) chapter - inspired by the pets we love and the joy they bring. Born from a team of devoted pet owners, we set out to create something that felt just as thoughtful for them as the gifts we have spent decades perfecting.

From responsibly sourced materials to custom designs and stylish matching sets for pets and their people, everything we offer is made with quality in mind and designed to leave a lighter pawprint on the planet.

Because when it comes to gifting, we believe your four-legged family deserves the very best too.

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Tail-Wagging Testimonials

'Made our dog’s birthday extra special'

We ordered a full matching set for our pup’s 2nd birthday – jumper for me, bandana and custom collar for her, and a personalised bone tag. Everything came beautifully wrapped and fit perfectly. We felt so special wearing our matching outfits. Thank you, all-WAG!

Lucy Mae

'So thoughtful, so well made'

I got a personalised jumper for my Pomeranian, Peanut, with her breed and name on it – and it’s one of the best pet purchases I’ve made. The attention to detail is amazing. all-WAG even reached out to confirm sizing before shipping. Outstanding service and craftsmanship.

Jade Laver

'Stylish and practical – my dog actually wears it!'

My Labrador, Moose, usually hates wearing anything, but he LOVES his all-WAG bandana. It’s soft, lightweight, and doesn’t bother him at all. Plus, the custom design with his name stitched in looks so good in photos. 10/10!

Lauren

'Perfect gift for any dog parent'

Bought a personalised bone tag and collar for my sister’s Staffy, and she literally cried when she saw it. The engraving is super clear and the collar feels really sturdy and premium. The packaging was also really cute – you can tell all-WAG puts love into everything they do.

Charlotte Sterling

'Absolutely obsessed with our matching set'

I ordered a matching jumper and bandana set for me and my Frenchie, Luna, and I’m honestly in love. The quality is incredible, the print of her breed on the jumper is adorable, and we’ve had SO many compliments at the park. all-WAG really nailed the personalisation. Will definitely be back for more!

Sammy Clark